Circana
Circana is a market research firm that tracks and analyzes consumer sales data, particularly in the video game industry.
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Circana is a market research company that provides data and analytics on consumer behavior, including sales tracking for industries like video games. It is known for publishing monthly reports on US video game hardware, software, and accessory sales, often cited in industry news. The firm's data is used to identify market trends and performance metrics for products like game consoles and titles.
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The company knew the backlash was coming, and it's keeping its developers on a short leash to weather the storm.
EA Sports UFC 6 and the $5 indie prop hunt game Meccha Chameleon topped the US software sales charts for June 2026, according to industry sales data. It’s a weird combo—one is a full-priced sports sim, the other a cheap multiplayer romp that sold over 10 million copies in a month—but together they t
US video game industry spending dropped 21% in June compared to last year, with hardware spending falling 62% year-on-year. Xbox Series X/S sales more than doubled year-on-year, but this follows a May where sales were the lowest ever recorded for the platform.
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The company knew the backlash was coming, and it's keeping its developers on a short leash to weather the storm.
EA Sports UFC 6 and the $5 indie prop hunt game Meccha Chameleon topped the US software sales charts for June 2026, according to industry sales data. It’s a weird combo—one is a full-priced sports sim, the other a cheap multiplayer romp that sold over 10 million copies in a month—but together they t
US video game industry spending dropped 21% in June compared to last year, with hardware spending falling 62% year-on-year. Xbox Series X/S sales more than doubled year-on-year, but this follows a May where sales were the lowest ever recorded for the platform.